Google Pay and Apple Pay have been successfully integrated by ASEE, following several months of close cooperation with Delhaize and with key support from Raiffeisen Bank. The new payment methods are now fully enabled on the Maxi Online platform.

Early results have exceeded expectations: within just the first few weeks, more than 40% of all online transactions on Maxi Online were completed via digital wallets. This strong adoption confirms customer demand for faster, more convenient, and secure digital payments.

ASEE delivered the end-to-end payment integration, ensuring seamless activation of both digital wallets and enabling Delhaize to modernize its online checkout experience. The project demonstrates ASEE’s role as a trusted provider of advanced digital payment solutions that directly improve user experience and increase conversion rates.